“Who is the master of “Piggy Backing Marketing Strategies?”
If you ask around who read the latest book about Steve Jobs there are definitely not many people who will answer “Yes, I do.” Carmine Gallo coaches world brands in public speaking and was so smart to identify and write Steve Job´s strategies. He wrote a book called: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any AudienceRunning Meetings & Presentations Books)
Recently I got an E-Mail of Mike Koenigs with the smart subject line: “Who knows why apple has 80 Billion Dollars in the bank?”
Carmine Gallo can explain a part of this question. And he did it on the 21st Century Book Marketing event . Have fun with it.