Daymond is one of our (borrowed) “ambassadors” at Apps Strategy to value the Infusionsoft user group invitations in New Orleans.
Why do I talk about him now? Yesterday I received a comprehensive written email about his approach: “The Power of Broke”. The subject line was: “A Quick Touch Base and Exclusive Video From Daymond John”. That created curiosity. After a longer intro Daymond offered a practical solution in his email: “The first video I am attaching is called, Power Of Broke Case Study— Pulling Down The Gates. This video is a great example of thinking outside the box and how you can use creative thinking in place of limited capital to expose your brand to the world.”
It´s addressed to a defined target group: “The Power of Broke was written to change the mentality of how entrepreneurs can use broke to their advantage and how empty pockets can be your biggest strength! I have to admit, this has been a very long and hard campaign but it has been worth it as it is a message I feel extremely relevant and something I am very passionate about. My goal from the beginning has been to try to open peoples eyes to the power they have inside of them when they feel the world is against them and they have all but given up.”
That´s quite different than the last email I received in April with three direct links to his great branding video to his last Email with the subject line: “Why Branding is Important” .
Another little change between the two emails I discovered: Daymond wrote me as Daymond(AT)daymondjohn.com and communicates daymondjohn.infusionsoft.com instead of Daymond(AT)sharkbranding.com and tb114.infusionsoft.com . That shows a clearer commitment for the Infusionsoft brand and a focus on personal branding…And I also found some essential ideas to improve his email communication. Watch out – I write about it soon!!!
This week Margarete saw this sign at the back of a car on the Riverroad and asked herself what is the meaning of GRITS = “Girls Raised In The South” and who is behind it…? Deborah Ford Rogers founded this brand 20 years ago in 1996. You can find more about it at her website or follow her on Twitter. “They’re called Steel Magnolias, Ya-Ya Sisters, and Southern Belles,but at heart they’re just plain GRITS — Girls Raised in the South!” says it all.
Food related branding also catches my interest, of course.
And I also found her book…Some sort of “Renaissance” or status quo? Margarete wasn´t her when this all happened…
It´s good to have a role model, don´t you think so? Yes or No, Gary Vee thinks different. Anyway, Marcus Murphy´s role model is Jeff Weiner and I wanted to know why because LinkedIn showed me today this…when I opend my profile.
Yes, that´s me and I was wondering why should I know it? I just joined Infusionsoft as sales partner and local Infusionsoft UG Leader within the local market in New Orleans and I am ranked among the top 14 % profile views at Infusionsoft. That was a kind of surprising since I associated with Infusionsoft just a few weeks ago and I honestly didn´t achieve anything worth talking about. Are people checking my profile? I was curious: If I am currently No. 93 out of 663 people who are connected to some extend with Infusionsoft on LinkedIn who is number one and what is his or hers main approach? It was or is Marcus Murphy who did exactly what I did on a higher level. Identifying yourself with a brand you like. I started to identify with Infusionsoft. Marcus Murphy´s hero Jeff Weiner is CEO of Linkedin. I am sure people loved Marcus´ article about “social selling”. That is what people do who hang out on social platforms like LinkedIn. I would like to know how much mentioning “Jeff Weiner” helped him to rang so great? For those of you who were curious who is in the top 6 – I also took another screenshot…
Number two is Lauren Borgeson of Talent Acquisition with Infusionsoft , a shooting star Executive Business Consultant and Coach Drena Kusari, number four is surprisingly already James Cook from London, followed by the SaaS VC at Bain Capital Ventures Indrami Guha. Finally Infusionsoft CEO Clate Mask is at number six.
I am going to talk in this blog “about” my experience with the Collision event the coming weeks. Who should I interact within and before the event? How should I position myself and what can I expect of my participation? Collision offered this great app to interact. Let´s start the dialogue. Are you there? My first question: How do I build my “brand equity” within this event? I searched for the term “brand equity”: No results within the app for that search term. But there was this first speech of Neil Vogel on the marketing stage about branding on the plan: “Reinventing your brand and beating the competition”. Sounds interesting. But who is he going to talk about? About.com? Or about the brand Neil Vogel himself. I was curious and did the Online ID Calculator test. He did an outstanding job for himself because he also has a very common name: Vogel means bird in German. And NeilVogel.com is gone. It´s occupied by the Well Fargo Mortgage Broker Neil Scott Vogel in Boca Raton. It´s a Not easy. Why don´t you check out the search for your name? Especially if you are in marketing. People will search for you. If you are at the collision why don´t you sign up for my little UPDATES