I waited for this moment almost three years. The WAITR app is in town. The first concept of the app was introduced at the LRA 2014 . WAITR wanted originally reduce the waiting time at busy hours in restaurants by offering the option to order in advance via their app. This concept had changed. Now you can order via the app even home delivery and they developed a whole marketing concept to build a further sales channel for restaurants via the app. Where ever you are, the order get delivered! The company started in Lake Charles. Served the local market first and is now established in Lake Charles, Houston, Brazosport, The Woodlands and started this year also in Baton Rouge in February. A Public Relaese was published July 5th: “WAITR GOES LIVE in NEW ORLEANS.” That´s exciting. Last Monday I saw a little sticker at the entrance door of Brick & Spoon. Ardel Guillory recently opened there her branch and we were invited for a party there. The homemade food is delicious, the hospitality is very welcoming. And you can Build Your own Custom Bloody Marys like no other….
Did you include the most important Keywords in the profile of your Collision App? People like to search – maybe also for people like you…. There are 28 people searchable for SEO only right now. One of them is the smart Rand Fishkin of MOZ who will be the only one at Collision event who addresses “SEO” in his speech title: “What do you want from SEO?” One question 11.000 (different) answers…? Or 11.000 get one answer for their searching problems?
Ok. Let´s answer this question very practical, Rand:
No doubt, everybody in the digital world understand the word SEO. People who do this business should be found first for this expression. When the app was published for the 2016 event I found people from SEOul from South Korea first. Hey, Rand I messaged you about it within the app. Now that´s solved. Now Jiwook Seo, the Head of Strategy and Business Operations of Samsung , San Francisco Area comes first! Obviously we both like to meet him for a different reason…
This makes perfectly sense: When this is your “name” you want to be found…the next challenge would be to prioritize fixed expressions, “buzz words” like SEO which obviously stands for “Search Engine Optimization”. The search result should be people who really do this business or want to find people offering it instead of the 20 Korean with this three letter abbreviation within their name who don´t live in Seoul except you do offer or search for SEO.
I am going to talk in this blog “about” my experience with the Collision event the coming weeks. Who should I interact within and before the event? How should I position myself and what can I expect of my participation? Collision offered this great app to interact. Let´s start the dialogue. Are you there? My first question: How do I build my “brand equity” within this event? I searched for the term “brand equity”: No results within the app for that search term. But there was this first speech of Neil Vogel on the marketing stage about branding on the plan: “Reinventing your brand and beating the competition”. Sounds interesting. But who is he going to talk about? About.com? Or about the brand Neil Vogel himself. I was curious and did the Online ID Calculator test. He did an outstanding job for himself because he also has a very common name: Vogel means bird in German. And NeilVogel.com is gone. It´s occupied by the Well Fargo Mortgage Broker Neil Scott Vogel in Boca Raton. It´s a Not easy. Why don´t you check out the search for your name? Especially if you are in marketing. People will search for you. If you are at the collision why don´t you sign up for my little UPDATES
Today I contacted Clate Mask the first time in person via the Collision App directly. He will speak at the Collision event in New Orleans end of April 2016. I started using Infusionsoft products around one year ago. The Software was introduced to us by Suzanne Evans Coaching and I support my wife the Realtor Margarete Wabnig, Keller Williams Realty using it. And since we have no local user group in New Orleans I thought it would be a good idea to connect end user of Infusionsoft with each other right now within the month when the CEO is in town. I am a real fan of the Infusionsoft App and Snap App. Especially Snap is very helpful while networking. I am very interested in learning about the Infusionsoft product development for the mobile market place. Right now I think about what is the best way to contact all these over 350 people who I wrote about (if they are still alive) since I started the blog in 2011?
Do you use the slack app? I love their slogan: “Be less busy.” This week I was invited by “the App Guy” Paul Kemp to his new iosstack-friends on slack. Within a month or two he already gathered a few hundred developer and appreneurs in this conversation. I am very thankful for this because I actually didn´t use the application before and it is really worth doing it. Stewart Butterfield one of the co-founder of Flickr is founder of the app. The slack statistics are breath taking. Over 700.000 paid slack accounts 2/11/2016 and slack reported valuation 3/11/2016 is between 3.7-3.8 Billion Dollar after two years! Less meetings, less emails easier communication.