Daymond is one of our (borrowed) “ambassadors” at Apps Strategy to value the Infusionsoft user group invitations in New Orleans.
Why do I talk about him now? Yesterday I received a comprehensive written email about his approach: “The Power of Broke”. The subject line was: “A Quick Touch Base and Exclusive Video From Daymond John”. That created curiosity. After a longer intro Daymond offered a practical solution in his email: “The first video I am attaching is called, Power Of Broke Case Study— Pulling Down The Gates. This video is a great example of thinking outside the box and how you can use creative thinking in place of limited capital to expose your brand to the world.”
It´s addressed to a defined target group: “The Power of Broke was written to change the mentality of how entrepreneurs can use broke to their advantage and how empty pockets can be your biggest strength! I have to admit, this has been a very long and hard campaign but it has been worth it as it is a message I feel extremely relevant and something I am very passionate about. My goal from the beginning has been to try to open peoples eyes to the power they have inside of them when they feel the world is against them and they have all but given up.”
That´s quite different than the last email I received in April with three direct links to his great branding video to his last Email with the subject line: “Why Branding is Important” .
Another little change between the two emails I discovered: Daymond wrote me as Daymond(AT)daymondjohn.com and communicates daymondjohn.infusionsoft.com instead of Daymond(AT)sharkbranding.com and tb114.infusionsoft.com . That shows a clearer commitment for the Infusionsoft brand and a focus on personal branding…And I also found some essential ideas to improve his email communication. Watch out – I write about it soon!!!