We were invited this weekend to listen to Paul Mauffray on the piano. He is a conductor with roots in New Orleans. He plays very rare in public. This little “concert” was privately held. Paul spent most of his career in Europe and is a great bridge between the continents. Following the three B´s (Beethoven, Brahms,…) Paul ended his music journey in Vienna by introducing his music in a very personal context of the componist Strauss. Paul said Strauss was often under estimated. But even Brahms valued his work. He described the relation between componists and the motives of the difference in their focus. It was a refreshing “educational” new way to learn about componist´s intentions.
First time I registered myself for “The Motley Fool” network of Tom Gardner was on January 29, 1999. I actually never talked about it…Since than a lot had happened. The Motley Fool founded by Tom Gardner became an institution in the financial advise market place world wide. In the very beginning people laughed about him and his brother David, when they suggested to invest in companies like Amazon in the late 90ties.. Beginner´s luck? Definity not. It´s been 20 years now – they are in business! And they are in great shape:–))) The Motley Fool does not believe in short in/out phantasies of value building. Instead they suggest carefully picked early stage companies with a great growing potential. Their idea of investing is at least 5-10 years. Since a few year´s “The Motley Fool” focus on the so called “Smart World”. Sometimes it is also called the “Internet of Things”. I think Smart World is more accurate. Ryan Katon member of The Motley Fool gave a great intro on this market. If you do not know what I am talking about I really encourage you to listen to his intro. Since July 15, 2014 The Motley Fool Newsletter is back. Enjoy the great financial market information or just read the book Tom and his brother David wrote. It´s still vaild.
John Reese once said the biggest mistake you can do in online marketing is very simple: You do not offer a product to your audience. Without an offer people cannot buy from you. It is just that simple. I mention this as entry to this post because I like to reflect a really exciting quality of an offer today. While visiting one of the most frequented networks these days called the Growthhackers a seminar of Noah Kagan which is already one year old caught my attention. It didn´t loose anything of it´s actuality. Noah is the founder of Appsumo. The whole business idea is quite simple: Creating an irresistible offers to your specific target group and building up your list. Noah even introduced in this video the offer of 10 life long dropbox contracts with which he was able to build a list of over 200.000 subscribers for his client. It´s definitely worth watching if you are in online marketing.
I title my speech today at the toastmasters: “Every business is a food business”… (in New Orleans). Sounds wired? I do not think so. What do you guess how long people can listen to a food related radio show? Half an hour? Maybe an hour? Tom is definitely one of the people who make me believing every business is a food business is true. Can you imagine to listen almost daily to three hours of restaurant and food news? People in New Orleans can! And nowhere world wide the food business get such an enormous attention. Tom even counts the current existing restaurants on his website NOMENU . Today there are impressive 1,396 locations in New Orleans ! If you ask business people how and where they do their business two out of three will tell you: We meet in a restaurant. Historically almost everybody really was able to afford it. The sub headline of “The New Orleans Underground” proofed there where lots of opportunities to dine for $ 3.75 to 50 cents only in New Orleans. Times have changed. Prices went up. But 20 $ to 39 $ for a two to three courses menu this week are still a great starting point. This week´s event “We Live To Eat” even offers a smartphone app. Actually that app is one of the first apps which were also locally created. If you like to know or comment on apps in the food business – you are welcome to join my list “Apps Serve Restaurants” If you sign up while you are mobile, I will even suggest you automatically the apps we are currently analyzing. Good appetite!
Today´s post is dedicated to Janet Slack. Why? Margarete send me this message about “Hashtags” which means to communicate a word by using this sign # in front of it. Janet spoke about it in her recent #BizTipsNewsletter. I remember that idea to make posts on twitter searchable. The key message in Janet´s newsletter is the fact that # is all over the place these days. Myself saved my first link about Hashtags 02/22/09 for the #ggforum2009. No doubt: Hashtags are a branding instrument. But I realized there is more to this phenomen: Hashtags already became a growing business itself. I remember Hashtag.org originally was what an .org website used to be: something for free. It looks like over the years Hashtags created a fruitful business around the free of charge service and asked for good money. I wonder if they are interested in to offer their service #Hashtagaffiliate as an affiliate product. I am sure that would be a great opportunity to expand their business….