If MindValley mentioned Fred Reichheld´s book “The Ulitmate Question 2.0” on their Affiliate Partner Introduction Page – this book might be worth reading…It´s on my list now:–)) If you run an Affiliate Program MindValley gives a great example how you should follow up with your potential partners. The German word “Reichheld” translated in English sounds also ambitious:RICHHERO.
The Publishing House Springer AG “stole” this statement for its own human resource campaign in autumn 2011. It’s a brief viral video about a short introduction of an applicant in front of the board of directors of the Springer AG. You can watch the video right here. Springer understand its role in the today’s Internet world. It’s a video everybody likes to laugh about. The “applicant” finished his “introduction” with the following words:
“The Medium is the (f******g) Message”
Springer is going to supply on 23rd of June 2012 its BILDZEITUNG to almost all 40 Million households in Germany. I call it the “Jahrhundertausgabe”. Axel Cesar Springer would have become a hundred years old in May this year if he would be still alive.
Isn’t that a great chance to get public for the Experts Industry Association in Germany? I suggest the Experts Industry Association take the chance to introduce themselves in this issue. Nobody (serious) would expect to use the BILDZEITUNG for their PR communication. BILD is too much of an “in to the face” Boulevard. But I think this issue will be different and it will be well recognized because I hope they like to invent themselves new.
Train your brain just by walking… sounds cool don´t you think so?